La Habra-based brunch concept, Eggbred, is poised to join Huntington Beach’s Adams Marketplace shopping center at 9120 Adams Ave sometime this fall, according to franchisee Peter Song, who will be operating the location with business partner Jonathan Diza.
Diza and Song tell What Now Orange County they are, “Egg-cited to be a part of Surf City Huntington Beach and its amazing community!” adding, “We hope to make [a] positive impact to this beautiful city. Looking forward to providing quality food and egg-cellent service! See you soon!”
In a text message, Eggbred founder Albert Shim echoed the sentiment telling What Now Orange County, “We’re excited to partner with Peter [and Jonathan] to bring our breakfast and brunch fast-casual restaurant concept to the beautiful city of Huntington Beach!”
Shim went on to say, “With the first location launching in the middle of the pandemic, the city of La Habra has received us quite well so we are egg-cited to be able to help the sunny city of Huntington Beach start their day off on the right foot.”
Before founding Eggbred, Shim had spent some 17 years owning and operating various food trucks. In 2020, Shim opened the first Eggbred, where he put a “delicious twist on traditional breakfast sandwiches,” according to the company’s website.
Despite only being open a few years, Shim has already begun franchising the concept, with locations coming soon to Long Beach and Brea, according to the company’s website.
While boozy brunch joints are becoming increasingly popular, Eggbred is carving its place out in the field of quick-service brunch.
“We specialize in craft breakfast sandwiches with an emphasis on house recipe proteins like breakfast sausage and chorizo, ribeye, and fried chicken, utilizing local bakery milk buns and custom-crafted English muffins, avocado toast, shareables, and chef-driven sides,” says Shim.
A menu of signature breakfast sandwiches includes the Scramble Me Softly made with chives, caramelized onions, sharp cheddar, and smoked paprika spread, as well as The Ben Franklin topped with black forest ham, truffle-dressed arugula, over-medium egg, and a side of classic hollandaise sauce.
Meanwhile, a lunch menu features a Nashville hot chicken sandwich appropriately dubbed The Nashville Hottie, a Truffle Crunch Burger, Ribeye Steak & Egg sandwich, and the namesake Eggbred Cheeseburger.
However, if sandwiches aren’t your style, Eggbred’s dedicated “not sandwich” brunch menu includes Breakfast Poutine, Avocado Toast, Chorizo Chili Cheese Hash, Benny on the Rocks, and a Build A Benny option.