Wetzel’s Pretzels Debuts First Twisted by Wetzel’s Bakery in Southern California

Twisted by Wetzel’s makes its worldwide debut in Southern California on Wednesday, May 10
Wetzel’s Pretzels Debuts First Twisted by Wetzel’s Bakery in Southern California on May 10
Photo: Official

Twisted by Wetzel’s makes its worldwide debut in Southern California on Wednesday, May 10. To celebrate, guests can enjoy a FREE Twisted menu item of their choice, available from 10 a.m. ­– 10 p.m. just for following the brand on social media.

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Located at 1331 W Imperial Hwy. in the La Habra Marketplace, Twisted by Wetzel’s premiere Orange County storefront is ready to serve pretzel fans its unique sweet and savory menu items. Using the Wetzel’s Pretzels signature, fresh made dough as its canvas, the innovative streetside concept crafts new handmade creations that are then stuffed, topped and drizzled.

Guests are invited to stop in on opening day to receive one FREE menu item, such as:


Twistz 
– Twisted and braided pretzel dough stuffed with cheese and sprinkled with flavorful toppings. Select from the Pizza Bomb, Wetz Coast Club or Triple Grilled Cheese.

Dogz – The all-beef Wetzel hot dog. Options include the Baja Boardwalk, complete with jalapeños, green onion, slaw and Cilantro Baja Sauce atop a spiral bun, as well as Wetz Coast Classic, Sriracha Soul and Everything Bacon.

Loaded Bitz – Wetzel’s loaded fries. Sweet and savory pretzel bites drizzled and finished with toppings. S’mores Bitz – classic Bitz, smothered in rich chocolate fudge, mini marshmallows, graham cracker crunch and chocolate chips. Other options include Bacon Ranch and Baja Elote.

Topped Pretz – Wetzel’s traditional full-sized pretzels are topped with surprising flavors. Options include the Nashville Heat, covered in Wetz Cheese Sauce and dusted with Nashville spice, and the Maple Bacon, with a maple glaze and crispy bacon bits, among others.

Pretzel Chimney Cakes – Pretzel dough rolled in sugar crystals and filled with creamy soft serve. Available in Cookies & Cream, Chocolate Brownie and more.

House-Made Drinks – Lemonades, floats and more, like the sweet and tangy Mangonada, made with real mango frozen lemonade, chili lime seasoning and enjoyed through a tamarind straw.

“With a history of being the innovative snack category leader, Twisted by Wetzel’s both embraces our core brand strength and unleashes its creative soul,” said Kim Freer, Wetzel’s Pretzels Chief Marketing Officer in a statement. “With an immersive, 360-degree bakery design and imaginative twisty treats, we’re amplifying the fun, flavor and joyfulness in snacking. Just as Wetzel’s started in Southern California decades ago, we’re excited to introduce this fresh concept first to our fans here in La Habra.”

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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